Marketing Campaign Performance

Displays your ability to track KPIs and evaluate marketing ROI, which is highly relevant for business decisions.
Tools: Power BI, Tableau
Visualization: Dashboards with performance metrics like CTR, conversion rates, and ROI.

Why Track Campaign Performance?

Measuring the effectiveness of your marketing campaigns ensures that your efforts generate ROI. By analyzing performance data, you can refine strategies, allocate budgets wisely, and maximize engagement and conversions.

Key Metrics to Monitor

Click-Through Rates (CTR)

Measure the effectiveness of your ad creatives.

Conversion Rates

Track how many leads or sales your campaigns generate.

Cost Per Acquisition (CPA)

Evaluate campaign efficiency and profitability.

Return on Ad Spend (ROAS)

Assess how much revenue you gain for every dollar spent.

Engagement Rates

Understand audience interaction with your content.

Steps to Analyze Campaign Performance

Define Goals

Align metrics with your campaign objectives (e.g., sales, leads, brand awareness).

Collect Data

Gather insights from ad platforms, email tools, and analytics software.

Visualize Results

Use charts to highlight performance trends and areas for improvement.

Optimize Strategies

Double down on high-performing tactics and adjust underperforming ones.

Interactive Data Visualizations

Discover actionable insights through Tableau-powered dashboards, including:

Campaign ROAS Trends

Visualize return on ad spend by platform.

Channel Comparisons

Identify which channels (e.g., social media, email, PPC) drive the best results.

Audience Engagement

Track how different segments respond to your campaigns.